Well, the Hawaii botanist brouhaha isn’t particularly great, but it did raise the public’s awareness of the LHC, even on radio quiz shows where their non-expert opinion of the nature of the universe just after the Big Bang was “there were no good restaurants”. Probably have to agree with that, although I just got done reading “The Restaurant at the End of the Universe” by Douglas Adams to my kids, so if I couple that with Time Reversal invariance, maybe I can come up with a theory of good restaurants at the beginning of the universe too? All facetiousness aside, I guess (almost) all publicity is good, but we’ll probably do better when Angels and Demons hits the big screen.