CERN is the place to be if you’re a particle physicist! It has everything you could want here: the most promising experiments, all kinds of experts on hand, some of the most powerful computing systems in the world, fascinating seminars. It’s enough to draw people in from all over the world. The only downside is that it’s a bit tricky to get away from CERN for an evening in the city. Well not anymore! This week the tram arrived at CERN, giving us an essential lifeline to Geneva, with all its services and nightlife.The town of Meryin saw the new tram as cause for a street party, with all kinds of entertainers, a jazz band, and free rides on an historic tram. So I went along to see what there was to offer, and how people reacted to the new transport link. Everyone seemed to be very happy about it (except perhaps for a few motorists!) “Great!” I thought, this gives us an easy way to get around. We can socialize more often, making it easier to meet people, enjoy ourselves, and making short trips to CERN all the more fun. There are many people who come to CERN for a few weeks or months at a time over the summer, and there’s pressure to cram as much into their time here as possible. Trimming some minutes off the journeys to and from Geneva makes things just that little bit easier for everyone! What impressed me most was how CERN used this opportunity to reach out the public. In retrospect it was silly that I didn’t realize the tram went to CERN as well as from CERN! The new service included a tram advertising CERN, taking people right up the Microcosm and the Globe, where they were welcomed in to see what CERN has to offer. Presumably this is only the start of a new way of approaching CERN (literally and figuratively.) This is the first time people can get directly from the heart of Geneva to the center of CERN’s public spaces. The icing on the cake is the tram itself, which is so modern and spacious. First impressions matter, and no longer relying on the rickety number 56 bus to go the final mile will make a big difference to people’s perceptions of CERN. It’s a place which is modern, relevant, well connected and a vital part of the greater Geneva area. It’s deserved a tram stop for years and one has finally arrived!